Hyundai i30 Launched 1st September

The first shipments of the all new Hyundai i30 arrive at Tilbury 11th August in time for its official launch on 1st September.

i30-styling-kit-734631.jpgStocks will be healthy with around 2200 cars being produced and delivered in time for the launch and beyond, which isn't usually the case with new product launches.

The Hyundai i30 TV sponsorship programme and online activity has already started and the TV advertising campaign begins week commencing 22nd August.

UK Press Launch Monday 6th August- Friday 10th August 

The official UK launch of the Hyundai i30 will be held at Brocket Hall in Hertfordshire. This ride and drive event will cover up to 140 journalists from regional newspapers and magazines. Following the UK press launch, a number of Hyundai i30's will be targeted at certain media for road test reports. A number of long-term loans will be set up with publications such as What Car? for their long term road testing features.

RX8 Offer To Good To Be True

We take it all back!! Those meanies over at Mazda have withdrew their offer of a brand new Mazda RX8 192 with only £495 deposit on Motability Contract Hire.

192_ps_large.jpgAccording to the RX8 Community, dealer pressure may be the reason behind the change of heart. We must admit that it was the craziest deal we have ever seen and we just hope customers in receipt of Motability took advantage before they changed their minds.

As we reported earlier there's obviously a surplus of 192 PS models in stock and Mazda need to redress the balance. Offering the Mazda RX8 through the Motability Contact Hire scheme was definitely the best way forward.

For a start it would have avoided heavily discounting the product, helping to protect future residual values (aka Mini). Secondly, Mazda could have offered the dealer network a nice batch of second hand Mazda RX8's with a full service history three years down the line…nice! 

Nope that's too easy and instead it looks as though Mazda are just going to throw money at it and let dealers discount heavily. Which is all good and well for the customer right now, but in the fickle world of the Motor industry today's discount is tomorrow's depreciation, as anybody who has bought a Ford or Vauxhall will tell you.