The official launch of the all new Hyundai i20 went ahead as planned today across dealerships in the UK.

Although some dealers had already taken orders prior to the launch, actual stock couldn't be allocated on Hyundai's systems until today.

TV Campaign

To drive traffic into the showrooms, Hyundai have embarked on a heavyweight media campaign. This involves the usual email, direct mail, national press, magazines as well as website activity.

For i20 Hyundai have also developed a new TV campaign. The i20 TV commercial enhances the True Quality Matters brand message with the key product messages of style, space and freedom.

This high profile campaign will first air in all ITV1 regions in the first ad break of The Bill at 8:15pm on Thursday 15th January and initially run until 11th February. Then, from 19th February we will pulse the TV ad one week on and one week off until 8th April.

By doing this Hyundai will extend the i20 TV campaign to 12 weeks, meaning Hyundai will be on TV with i20 through the whole of its first quarterly campaign.