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Hyundai push 5 year warranty message

September 30, 2010 By 3 Comments

Hyundai Unlimited Mileage Warranty MessageMindful of the recent flurry of marketing activity by Vauxhall and Toyota, as well as it’s sister company Kia, regarding warranties, Hyundai are hitting back with their own heavyweight campaign.

Entitled ‘You Have To Be Confident To Offer A Long Warranty. You Have To Be Hyundai To Make It Unlimited Mileage’ the message is loud and clear that whilst the others offer long warranties, they are all capped by mileage limitations.

Whilst on average most car owners keep a car for 3 years and cover approx 10,000 miles annually, most warranties, restricted by mileage give enough cover. However research by Hyundai has shown that it’s the unlimited mileage message in their warranty that its customers value the most.

The campaign starts today and will be covered by the mass media in both print and online.

Filed Under: Hyundai

Juke residuals looking good

July 29, 2010 By 1 Comment

Data released by CAP, provider of used and future residual values, show the all new Nissan Juke to hold around 54% of its value.

The estimates are based on annual mileage of 10,000 per year and over the traditional 3 year ownership cycle. Again these are only predicted values but shows that demand for the Juke is predicted to be high, with the bulk of the sales taken up by the private sector as opposed to relying on fleet.

Currently over 1,250 Juke pre-orders have been taken in the UK alone, with an estimated 10,000 across all European countries and of course 12,500 in Japan. The US gets the Juke later in the year but is expected to do well.

Filed Under: Juke, Nissan, Uncategorized
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