RX8 Offer To Good To Be True
We take it all back!! Those meanies over at Mazda have withdrew their offer of a brand new Mazda RX8 192 with only £495 deposit on Motability Contract Hire.
According to the RX8 Community, dealer pressure may be the reason behind the change of heart. We must admit that it was the craziest deal we have ever seen and we just hope customers in receipt of Motability took advantage before they changed their minds.
As we reported earlier there's obviously a surplus of 192 PS models in stock and Mazda need to redress the balance. Offering the Mazda RX8 through the Motability Contact Hire scheme was definitely the best way forward.
For a start it would have avoided heavily discounting the product, helping to protect future residual values (aka Mini). Secondly, Mazda could have offered the dealer network a nice batch of second hand Mazda RX8's with a full service history three years down the line…nice!
Nope that's too easy and instead it looks as though Mazda are just going to throw money at it and let dealers discount heavily. Which is all good and well for the customer right now, but in the fickle world of the Motor industry today's discount is tomorrow's depreciation, as anybody who has bought a Ford or Vauxhall will tell you.
July 19th, 2007