Juke events spreading the word
Dealers are taking advantage of Nissan's PR machine as pre-production versions of the up and coming Nissan Juke make appearances around UK showrooms.
Juke Hit squads have also been visiting regions around the country spreading the gospel on what is anticipated to be Nissan most important car launch to date, Nissan LEAF excluded of course.
However, early indications that the Juke will storm the car sales charts are mixed. Some dealers are reporting luke warm interest whereas others have simply been inundated with customers, some of which have pre-ordered on the spot.
Still it's early days and once Nissan's TV campaigns kick into full flow, remember the Qashqai ads, things will start to change gear. Customers are simply going to love this car.
Big In Japan
It comes as no surprise to learn the Japanese have taken to the Juke. According to some reports, Nissan have taken over 10,000 Juke orders in the first month, that's 7000 + more than was anticipated, with the bulk of the buyers being over 50. This would also tie in with an announcement to UK dealers that the car would be delayed for a month.
Add comment July 20th, 2010
